$300 prize. 344 submissions from around the world. One winner.
After a two week call for entries, another two weeks of online voting, and countless discussions over coffee and Kool-Aid, we’ve decided hands-down to select U.S. artist Luis Jauregui’s “Fruit on Pie Tray” logo submission as the winner of the Fresh Fruit Pie logo design contest.
We were very impressed by the logo’s fun, simple, unique, and edgy look. It’s a great concept that will take the Fresh Fruit Pie vision to a whole new level. We dig the bold color choices. We love the goofy, edible-looking smiley fruit characters. We especially grew attached to the pie tray, which has a striking resemblance to Cloud City from Empire Strikes Back.
Our standards were extremely high for the best logo design. It needed punch, pizzazz, eye-catching power, and giggle appeal. It also needed to look classic, iconic, and stand out on its own. The winning logo fulfilled all of those insanely strict requests – the best of all worlds rolled into one. We’re so excited to begin stamping this logo design on business cards, t-shirts, posters, this website, and of course most importantly, the DVD release in Fall 2010.
When starting the contest, we envisioned a logo so original and striking that when people see the logo by itself, they would immediately think of our show. A great logo design can be recognized whether its brand name is printed next to it or not. Look at Nike (swoosh), McDonalds (golden arches), Olympics (five rings), NBC (peacock), and AT&T (blue fork scratches across a white ball). The images speak for themselves, and the brands are hugely successful. Why shouldn’t we learn something from those successes?
We’re making progress. Big progress. And you’re a part of this exciting journey. Stay tuned for upcoming, new behind-the-scenes stories, application info for our summer internship program, and coolest of all – an article about the grand-scale, Fresh Fruit Pie vision. Good times.
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